Partnership management platform impact.com has rolled out impact.com/advocate.
The solution can help brands can build partnerships with their customers via fully automated referral marketing programs.
Brands can also offer rewards and incentivise participation by gamifying their programs with leaderboards and reward exchanges.
New Australian research commissioned by impact.com reveals 84% of consumers make purchase decisions based on referrals and recommendations from someone they know.
Almost three fifths (58%) of consumers trust someone they know personally the most for information when purchasing; this was significantly higher than any other source tested with traditional advertising channels ranking the lowest at 3%.
impact.com's MD for APAC, Adam Furness, said the launch of impact.com/advocate comes when consumer trust in advertising is at an all-time low, but reliance on trusted, personal recommendations is higher than ever.
“impact.com/advocate allows brands to authentically engage their best ambassadors, their own customers, through tailored referral programs that can manage a diverse range of rewards for the referral and to the referee," he said.
"Best of all, brands and their agencies can now manage all their partnerships — traditional affiliates, influencers, media publishers, other businesses and now customer referral marketing — from one, unified platform.”
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