Partnership management company impact.com today launched a platform for advertisers to discover, create, manage and scale full-funnel influencer marketing programs from a single interface.
impact.com / creator links both brands and creators.
Marketers say finding the right partners and evaluating creators against their needs are among their biggest challenges.
And the same pain point exists for creators, according to impact.com research.
Almost nine out of ten (86%) creators say that while they want to expand brand partnerships, with selective criteria, it’s challenging to identify quality prospective brand partners.
“We recognise that marketers require innovative technology to stay ahead of developments within the fast-paced creator economy, which is why we’ve created an industry-first creator partnerships management platform, ” said David A. Yovanno, CEO at impact.com.
“Creators are a critical and expanding part of our industry, and with impact.com / creator, we are enabling clients not only to scale these partnerships, which is notoriously difficult, but also to help establish longer-term relationships.
"But first, brands must know what’s working, and tracking and performance insights are where impact.com has been leading the market for some time.”
Becca Bahrke, CEO of Illuminate Social, said she is thrilled to see the negotiation options from creator fee to usage.
"There is no ‘one-size-fits-all’ package, and while that would be easier if every creator agreed to the same terms and rates, it's not realistic," she said.
"impact.com / creator takes that into account while still providing the best data and metrics for a brand to evaluate if a partnership was impactful. The future of influencer marketing is where influencer and affiliate merge and this platform truly brings the two together.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.