The Independent Media Association of Australia (IMAA) is calling for a mandated, minimum 35% of the Queensland Government’s annual advertising spend by volume to go to Queensland independent media agencies.
The IMAA has opened discussions with the state government. A significant percentage of the IMAA member agencies are Queensland owned, operated and based.
IMAA CEO Sam Buchanan said Queensland has utilised a single, multinational media agency master contract for government media services for the past 15 years.
"There are some benefits in centralising service arrangements but there is a real question on whether this is the best arrangement for Queensland, and whether modest reforms to government contracting could also benefit the local economy,” said Buchanan.
“The government has made it clear that small business is critical to the economy and the minister for small business, Dianne Farmer, is making positive progress on 34 key, related election commitments.
"Our proposition for a mandated, minimum 35% of government advertising for Queensland independent media agencies supports the 2020 election commitments and is good for the local economy.
“We’ve had a positive start with the Palaszczuk Government and look forward to working together, further, in delivering meaningful policy reform and better outcomes for Queensland."
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