Independent Media Agencies of Australia (IMAA) has unveiled its first two environment initiatives for the year as part of its IMAA Green Team’s commitment to a more sustainable industry and world.
The environmental initiatives have been led by the IMAA’s Green Team with Project Lead, the Glide Agency’s Es Chandra, O’Neill Media Group’s Kate Ball, Yango’s Luke Povee, The Media Store’s Emma Davis, Apparent’s Jaclyn Ely and Alchemy One’s Paul Scarf.
This year, for the first time, IMAA member agencies will sign a pledge for Earth Hour. On Friday, March 22 at 3pm AEDT, agencies will switch off all non-emergency lights in the office or at home for one hour.
The IMAA is also encouraging members to implement a one hour reprieve from all electronic devices and participate in work which can be done without reliance on technology.
IMAA member agencies and media partners in Sydney and Melbourne also participated in ‘Indies Clean Up Australia Day’ for the second consecutive year earlier this week. More than 21 million Australians have participated in Clean Up Australia activities over the past three decades, with a focus on preventing rubbish entering the environment as it is removing what has already accumulated.
Participating agencies and media partners in Sydney were Admatic, Adenium, Audience Precision, Pearman Media, 3 Forward, Sweeney, Yango, McKenzie Partners, Apparent, One Media Co, Slingshot, G Squared, Connected Digital, Blis, Go Transit, Adobe, Mamamia, SCA, MOOVE Media, JCDecaux, SNAP, Audience360, StackAdapt and Taboola. In Newcastle, Engima and ARN participated. In Melbourne, The Media Store, Equality Media, O’Neill Media, Advertising Associates, The Pistol, Media Republic, Nexxen, Spotify, Mamamia, StackAdapt and ARN participated.
On the day the agencies partnered up to clean up parks, waterways, beaches and streets, collectively collecting more than 100 bags of rubbish.
Glide Agency CEO, Es Chandra, said as project lead of the IMAA Green Team, he's proud to spearhead initiatives like Earth Hour and Clean Up Australia, demonstrating the agency's commitment to a more sustainable industry and planet.
"Together, we're leading by example, fostering environmental stewardship and driving positive change within the independent media agency sector," he said.
IMAA CEO Sam Buchanan said IMAA decided to make the environment one of its key missions after three quarters of its members told it that the environment was important to their agency.
"We are leading by example championing environmental initiatives and it’s great to see so many of our member agencies taking an active part. Our members and media partners were all keen to be involved and, as Australian owned businesses, we want to play a part in conserving our environment where we live and work," said Buchanan.
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