The Independent Media Agencies of Australia (IMAA), the not-for-profit industry association for the independent media agency industry, has arranged a swathe of new group deals for its members.
The IMAA has arranged a group agreement with Australian insurance provider Maple to offer general insurance and risk services for its members, designed to protect agencies from professional negligence liabilities, cyber risk, fraud and compliance issues.
The group deal has seen its members save up to 20% with Maple, for tailored risk management and insurance solutions, including professional indemnity, cyber insurance, directors’ and management liability, public and product liability, and fraud insurance.
Sam Buchanan, IMAA CEO, said this is a major win for the independent media agency sector.
"Insurance is a big cost for agencies and this deal will make a significant difference to their bottom line, while also allowing them to operate more competitively in an ever-changing market," Buchanan said.
"It complements our world first trade credit insurance group deal for members announced in 2021, which protects agencies from bad debts.”
Adam Sulway, Maple managing director, said Maple is purposed to protect independent media agencies today, and safeguard their future for tomorrow.
"We are absolutely committed to levelling the playing field for independent agencies by reducing their costs and providing ‘big house’ insurance and risk solutions used by larger organisations," Sulway said.
The IMAA also announced an additional 12 new group deals for its members from Ipsos (market research), Holistic Analytics (customer centric analytics), Canda Media Intelligence (advertising monitoring and analysis), On Device Research (effectiveness measurement of online and offline advertising), Veracity Trust Network (website threat and ad fraud protection), OnLoop (generative AI and mobile native collaborative team development), I Am Mentally Fit (developing awareness and understanding on mental health), Lemma Media (a programmatic digital out-of-home platform) and Learna (a microlearning app for people skills).
Since its inception in 2020, the IMAA has arranged a raft of major group deals for its members, including savings on industry reporting tools, HR management, and out-of-home verification. Currently, there are almost 40 deals available to the IMAA’s 160-plus members including Criteo, Marquee, Mutiny, GfK, and Amplified Intelligence, among others.
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