Michael Petersen.
The Independent Media Agencies of Australia (IMAA) has a new board of directors.
Michael Petersen (Pivotus CEO and founder) joins existing board members Jacquie Alley (The Media Store COO) as chair and Stephen Fagan (Media Republic director) as treasurer,.
The other directors are Phil McDonald (BCM group managing director) and Melissa Roberts (The Advertising Room CEO), as voted by members at the industry body's AGM
Petersen owns and operates media agencies in both Brisbane and Perth.
“It’s wonderful to welcome Michael to the IMAA Board,” Alley said.
“He has long been a passionate advocate for the Queensland and national indie sector and its contribution to the broader media landscape. He brings a wealth of high-level media experience to the board and his unique skills and experience complement our current Board composition.
“We’re looking forward to taking key initiatives like our IMAA Academy and our Female Leaders of Tomorrow programme to new heights in 2025. As an organisation, we remain dedicated to futureproofing the national indie media agency industry, creating critical learning and development opportunities, and investing in the next generation of media talent.”
Petersen said it was an honour to be elected to represent the national indie sector.
"Having spent most of my career spearheading independent agencies, I have a deep understanding and appreciation for the indies and what they offer," he said.
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