Independent Media Agencies of Australia (IMAA), the national, not-for-profit industry association for the independent media agency industry, is set to launch several new events for members this year.
Including a major event to be held in February with details to be announced soon, and Pitch-CHELLA, an in-person event designed to engage future agency talent, to be held later this year.
The IMAA will also host a delegation of senior media partners and members for the second year to the Northern Territory in May, with visits planned to Uluru and Alice Springs, where the inaugural Black Tank will be held with IMAA charity partner and indigenous social initiative Kings Narrative.
2024 will also see the launch of the second phase of the IMAA’s Female Leaders of Tomorrow program, which kicked off last year, and the release of Digital101 – the final module in the ground-breaking IMAA Academy learning series.
The IMAA will continue its commitment to sustainability with Clean Up Australia activations planned around the nation on March 12, while also furthering its work around reconciliation with the launch of phase two of its reconciliation action plan.
It will also host the inaugural IMAA Cup golf event to raise funds for The Harrison Riedel Foundation to combat youth suicide, its quarterly networking events in all states, regular Insights and Innovation webinar series, along with its Indie Census survey.
Sam Buchanan, IMAA CEO, said 2024 is set to be another milestone year for the IMAA.
"We have a number of new, innovative events planned, designed to engage, excite and inform our members across all levels of experience," Buchanan said.
"I’m particularly excited about our Northern Territory delegation and the rare opportunity to connect with our First Nations people – this trip is sure to be a once-in-a lifetime experience for all who attend.
“This year, we continue to remain steadfast in our commitment to sustainability and reconciliation, along with offering training and upskilling opportunities across our industry.
"2024 is set to be a year of change and evolution, particularly with technology and how our agencies deliver for their clients and partners – I know our education initiatives will become more critical than ever in the months to come.
“I’m excited for the year ahead – we’re heading into 2024 with a record number of media partners and agency members. It’s a reflection of the IMAA’s ability to deliver for its members, the industry’s future leaders and the wider industry, and the bright future of the indie sector.”
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