More than 300 media industry heavyweights descended on Sydney’s WILD LIFE Sydney Zoo in Darling Harbour for the Independent Media Agencies of Australia (IMAA)’s interactive Who’s Who in the Media Zoo event.
Who’s Who in the Media Zoo had executives from more than 70 independent media agencies across Australia travelling to Sydney for the night.
A total of 31 IMAA media partners created activations for the event including ACAST, ACM, Nexxen, ARN, Bishopp, Blis, Crimtan, Criteo, Fabulate, Go Transit, Gumtree, GWI, IAS, Insticator LinkedIn, Meta, Moove, News Corp, Nine Radio, Nova, oOh!media, Paramount, QMS, Quantcast, Reddit, SCA, Scentre Group, StackAdapt, Taboola, TorchMedia, and Weatherzone.
Those activations included 3D audio experiences, 1:1 consulting sessions, demonstrations, video-making courses and giveaways – all set among the zoo’s animal displays.
The event also included a panel discussion hosted by IMAA Leadership team member and Affinity Media’s CEO, Angela Smith, offering a candid discussion around marketers’ perspectives on pitching.
Panellists included marketing director - Shapes at Arnotts, Krishma Sood, Spirits at Lion GM, Ed Stening, and CMC Markets APAC & Canada head of marketing, Liam Loan-Lack.
IMAA CEO, Sam Buchanan, said it’s wonderful to know the IMAA's outside-the-box approach to networking has really resonated with its members.
“We are committed to keeping our independent sector across the advancements and innovations occurring across the national media landscape. Who’s Who in the Zoo was a chance for our members to chat with our media partners on what’s happening in their channels, and to hear from some of the industry’s leading CMOs on navigating the ever-changing agency world," he said.
“I’d like to extend a huge thank you to everyone who attended. Last night’s event was highly successful – and we couldn’t have found a better location to host it – all the animals were truly engaged!”
The night was capped off by a jungle-themed after-party hosted by Criteo for members and partners. Who’s Who in the Media Zoo is part of the IMAA’s mission to provide in-person networking and learning opportunities for its members.
This year, the IMAA has also hosted the launch of its Female Leaders of Tomorrow program in both Melbourne and Sydney, along with networking events in Brisbane, Cairns and Perth.
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