Independent Media Agencies of Australia (IMAA), the national, not-for-profit industry association for the independent media agency industry, has announced the winners of its inaugural IMAA Awards for Media Partners at an event held at Sydney’s Kitty Hawk Bar.
The awards aim to recognise the important role media owners play in supporting independent media agencies and their clients.
The event was attended by more than 120 independent media agency leaders and media partners with the IMAA leadership team and board of directors each presenting an award.
The overall award for IMAA Media Partner of the Year went to oOh!media, with the honour accepted by Tim Elder, oOh!media’s national head of sales – direct, independent and boutique.
IMAA chair, Jacquie Alley, said she'd like to congratulate the entire oOh!media team on winning this highly coveted award.
"oOh!media achieved the highest overall score based on the awards’ criteria of service, proactivity, value proposition, data & insights, innovation and effectiveness which is no mean feat," said Alley.
"They are a well deserving winner, as are all media partner awards winners.”
The other IMAA Media Partner Awards recipients were:
Service and Relationships Award - SCA
Proactivity Award - SCA
Value Proposition Award - Bishopp
Data & Insights Award - Spotify
Innovations Award - Blis
Effectiveness Award - Nova Entertainment
Partner of the Year Awards by Channel:
TV Partner of the Year - Nine
Out-of-Home Partner of the Year - oOh!media
Audio Partner of the Year - SCA
Publishing & News Partner of the Year - Nine
Digital partner of the year – Spotify
More than 500 independent agency members from 158 independent media agencies voted in the IMAA Awards, with each member voting on the partner who provided the greatest value in each category.
IMAA CEO, Sam Buchanan, said it’s rare for media owners to be recognised for the incredibly important work they do with media agencies.
"Not only in relationship building but also the strategic input, research, data and analytics, innovation, and effectiveness they provide," he said.
"We wanted to change that and on behalf of the IMAA members, we are delighted to award our top media agency partners for 2023. They all play an integral part in our industry and our members’ and their clients’ success.”
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