Independent Media Agencies of Australia (IMAA) has announced 45 media partners for 2025, including seven new partners.
The new partners are atn, Channel Factory, DoubleVerify, REA Group, Uber Advertising, Urban List, and Vistar Media.
Returning media partner supporters are: ACM, Amazon, ARN, Audience360, Bishopp, BlisMedia Australia, Cartology, COOL Media, Crimtan, Criteo, Foxtel Media, GoTransit, Gumtree Media, GWI, IAS, JCDecaux, LinkedIn, Mamamia, Meta, News Corp Australia, Nexxen, Nine, Nova, oOh!media, Paramount+ (Network 10), Pinterest, QMS, Reddit, SBS, SCA, Scentre Group, Seven Network, StackAdapt, Taboola, TikTok, Tonic Media Network, Val Morgan and Weatherzone.
The IMAA received more than 30 media applications for the program this year.
IMAA CEO Sam Buchanan said it is an honour to have such a strong calibre of media partners supporting the IMAA in 2025.
"This year, we decided to cap media partner numbers at 45 – it means all our media partners are now part of an exclusive club, with access to some of the best indie agencies in the country," he said.
“Demand to be part of the IMAA is now outstripping media partner positions available which is testament to the strength of our organisation and our reputation for delivering results for our members, and the veracity of the indie agency sector nationally."
Buchanan said many of the media partners have been long-time supporters of the IMAA, working alongside the industry association since its 2020 inception.
"I’m also excited to introduce our seven new partners in 2025 who join our existing media partners reaffirming their commitment to the IMAA this year," he said.
"We’re looking forward to the year ahead and the continued dominance of the independent media agency industry across the nation.”
IMAA industry body partners include Boomtown, Commercial Radio & Audio, Outdoor Media Association, ThinkTV, and Think News Brands.
SBS is the organisation’s official diversity and inclusion partner, providing D&I training to member agencies.
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