Ikon's Sydney shop will go full service as the STW Group attempts to create scale within its businesses.
Ikon's media buying business will anchor a new unit in the group, with STW's Moon and Shift businesses to sit alongside to offer a full service offering.
The new agency will have buying, creative, data and digital, sales promotion, shopper marketing, and experiential capabilities.
STW Group CEO Michael Connaghan said existing Ikon Sydney clients and potential new business targets had shown strong interest in the new model and the potential results it could bring.
“The market has clearly indicated to us that a full-service offering is an attractive proposition considering the massive structural change in our industry and current business climate,” he said.
“It makes sense - timelines will be streamlined, speed to market will be increased greatly. With media, creative, digital, social and content production all sitting in the one team, working together, creative excellence should also be increased exponentially.”
As part of the new model’s structure in Sydney, both STW Group CEO Mike Connaghan and STW chief strategy officer Rose Herceg will sit on the new Ikon Sydney Group Management Board, along with senior Ikon Sydney staffers Pat Crowley , John Halpin , Rob Pardini , and Bryan Magee.
Natalie Musico and Rob Martin-Murphy have been charged with leading the day to day management of the new one-stop full service agency.
Ikon said it may not be done yet in evolving its offering, with Ikon saying it was looking to “expand its market offering even further”
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