iHeartMedia will co-produce more than 20 podcasts with the National Basketball Association (NBA) as part of a new multi-year partnership.
The slate of NBA podcasts will be distributed by the iHeartPodcast Network with the first show set to debut in Australia this Spring.
The new shows will be produced using a variety of content from the NBA archives to tell the backstories of some of the greatest moments in sports history, along with a mix of the latest league news, player commentary, and insider analysis.
The shows will be available on iHeartRadio and other podcast platforms.
“We are excited to expand the league’s audio offerings to fans by teaming up with iHeartMedia to deliver NBA content and storytelling to the iHeartPodcast Network,” says David Denenberg, senior VP, national & local network partnerships.
“We look forward to reaching more fans with content about our teams, players and history through this partnership.”
The partnership provides the NBA and its teams access to iHeartMedia’s reach across multiple audio platforms including podcasts, streaming and broadcast radio, as well as the opportunity to develop a new slate of shows each year.
“The NBA is one of the toughest leagues in the world. These are relentless athletes, with a grueling schedule, at the absolute height of their game,” says Kevin LeGrett, president of iHeartMedia Sports.
“Their stories are the stuff of legend and deserve mass-reach audiences and top-tier brand partners. iHeart alone can deliver that.”
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