UM’s multicultural marketing agency Identity Communications has appointed Santosh Murthy to the new role of multicultural strategy director.
He will co-lead the agency alongside business director Kimberly Stafford.
He was most recently general manager at Spots Space. Before that he was an account manager at AAP.
Murthy said: “Working closely with multicultural media and engaging ever-increasing diverse audience over the years, has made me acutely aware of the importance of connection and community.
“I’m incredibly excited to join Identity and the wider Mediabrands team. I look forward to learning from and building on Identity’s award-winning legacy and demonstrating expertise as Australia’s leading multicultural marketing agency.”
Raj Gupta, UM’s chief strategy & growth officer, said Identity’s ongoing investment in talent was a key factor in the agency becoming Australia’s largest and fastest growing multicultural marketing agency.
Gupta: “Over nine years ago UM had the foresight to establish Identity. Now 1 in 5 people in Australia speak a language other than English at home, and those figures increase in Victoria and New South Wales. This means that developing inclusive and prosperous conversations to reach this audience has never been more important.
“In Santosh, we have found someone who brings experience, a strategic point of view, business nous and fresh thoughts to the team. His reputation in the CALD and First Nations media space is stellar and we look forward to utilising his talents to drive both our clients’ and Identity’s businesses forward.
“Replacing Thang Ngo, who help set up Identity, was never going to be easy but the future is in very safe hands through the leadership of Kim and Santosh as they take Identity to the next level. Santosh’s appointment is fantastic news for Identity, UM and their clients."
Murthy’s appointment is effective January 9.
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