The Next, an online portal curating and showcasing the best work from across the globe across the technology, interactive and brand experience spaces, is live from today.
With the goal to inspire creatives and brands by shining a light on the best campaigns from around the world, the free portal encourages users to stay on top of emerging trends, new technologies and ground-breaking work.
Designed for marketers, advertisers, creatives and strategists who are seeking inspiration or want to keep informed on the best campaigns, The Next has a full-time team of experts bringing these campaigns to its users on a fortnightly or monthly basis and is the brainchild of the team behind creative technology agency FutureLabs.
The Next’s AI filter ranks ideas from across the globe based on each subscriber’s preferences. It can detect what types of content the user is liking or engaging with and ensures it’s constantly showcasing relevant content.
With thousands of case studies already on the platform, users can easily filter ideas by industry such as sports, retail, hospitality and tourism. The free online tool allows users to save work from the archive that is useful or interesting to them through its ‘collections’ tool.
Daniel Hewitt, co-founder of The Next, says, “After years in the making, we’re stoked to finally bring The Next to life to help those with creative minds find inspiration in one consolidated space.
“What makes The Next unique is that we’re not just a news source, but a platform centred on ideas. It often takes seeing something completed to comprehend the full capabilities of tech, and we’re hoping we can play a role in the acceleration of innovation in technology and digital activations.
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