Customer insights platform Ideally has appointed Simon Gawn to lead Australian operations.
Gawn’s immediate remit is to capitalise on Ideally’s significant growth opportunities in Australia, a market five times larger than New Zealand.
James Donald, Ideally co-founder and CEO, said 30% of the startup’s clients are already AU-based and it is clear that Australian brands.
“Simon's proven leadership skills, as well as his deep expertise and network, will allow him to rapidly bring Ideally into the hands of more innovation and marketing teams," Donald said.
"We can’t wait to see what the future holds for Ideally’s Australian operations in 2024 and beyond.”
Gawn was most recently managing director of brand agency Denomination, and with prior experience in senior roles at McCann, Ogilvy and Dentsu.
He brings to Ideally a rich understanding of marketing, design, innovation and agencies. His deep expertise related to product thinking will also deliver sustainable outcomes for clients.
Gawn said he is very excited to help build the Australian business and team.
“I love environments that are innovative, foster creativity, and push boundaries to create something amazing. That’s Ideally to a ‘T’," Gawn said.
“Ideally is already making a significant name for itself in New Zealand. The way customers' eyes light up when they see Ideally in action definitely had a huge impact on my decision to be part of the product and team."
Joshua Nu’u-Steele, Ideally chief revenue officer, said he is thrilled to welcome Simon to the team.
"His extensive experience in creative agencies not only enhances our understanding of the market’s needs but also promises to significantly boost our growth in Australia," Nu’u-Steele said.
"Not to mention, he is an all-around great guy and will be an asset to our team."
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