Customer research platform Ideally has appointed Kim Le Gras to the newly created role of strategic client partner.
Le Gras has two decades of enterprise marketing experience across the UK and Australia, and will now be based in Sydney.
Ideally Australia head Simon Gawn said it's incredible to have someone of Le Gras's calibre join the team.
“As part of the next stage of our growth journey, it was clear we need to establish and grow deeper relationships with our enterprise level clients, so Kim was a natural fit for the job," Gawn said.
"She is an established leader with a passion for building relationships, and her experience within agency plus working with some of the best and biggest companies in Australia makes her an ideal choice.
“Kim’s appointment gives us the bandwidth for growth and to shape the future of enterprise marketing in the Australian market; plus provides capabilities with global enterprise businesses as we expand our footprint internationally."
Le Gras said she is excited to be joining Ideally at such a pivotal time.
"The platform's ability to provide real-time customer insights is revolutionising the way brands and agencies approach creativity and innovation," Le Gras said.
"I am looking forward to helping our enterprise clients unlock even greater potential by integrating customer feedback more effectively into their strategies, ensuring we continue to deliver strong campaigns that resonate in market and drive significant growth.”
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