iD Collective merges into Noisy Beast Group

By AdNews | 23 October 2024
 

Noisy Beast Group

Communications agency iD Collective has merged into creative, media and digital agency Noisy Beast Group.

With offices across Melbourne, Sydney, Auckland and Singapore, the group will boast a team of more than 100 staff and billings of more than $120 million.

"Our unique model ensures our clients get all the strategic thinking across all the communications channels, without having to manage it," Noisy Beast group managing director of the Group David Brown said.

"It’s the starting point, the pivot point for our recommendations, managed seamlessly through a single point of contact. Adding the communications disciplines of iD will be incredibly powerful."

iD co-founder and director Amanda Booth said being an independent agency gives the advantage of agility and speed.

"Importantly our clients will now be able to tap into all that amazing creative thinking and media power that a large multinational agency offers, without having to pay the higher agency fees associated with those agency models," Booth said.

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