The iconic Kings Cross Coca-Cola billboard has undergone a makeover in support of the Yes campaign.
The signage for No Sugar Coke has been amended with the pride flag obscuring the bottle. The text, which originally read “say yes to the taste you love!”, now reads “we say yes to love!”.
The beverage giant and Ogilvy confirmed they were behind the change on Twitter.
We are very proud to be a part of this with @CocaColaAU, we say YES https://t.co/9ATiWo9o3P
— Ogilvy Australia (@OgilvyAus) September 12, 2017
Coca-Cola is just one of the many brands getting behind the Yes campaign with Telstra, Qantas, CommBank and NRMA all showing their support for same-sex marriage.
Even Mastercard has changed staff email signatures and up until recently, Uber changed the drivers' road map marking to a multicoloured line instead of grey.
Earlier this week, the latest work from the Australian Marriage Equality group rolled out encouraging Australians to 'Vote Yes'.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.