Icon’s social and behaviour change division, The Change Collective, has inked a long-term partnership with The Man Cave, a preventative mental health and emotional intelligence charity.
The Man Cave youth charity works with young men to create safe spaces to discuss masculinity's unique challenges and opportunities.
The partnership will see both Icon and The Man Cave teams share resources, insights and expertise to deliver important behaviour change programs for state and federal government departments.
It will also inform work with NFPs and consumer brands to create advertising and communications that help to address unhelpful gender stereotypes and the issues they cause.
It will also inform work with not for profits and consumer brands to create advertising and communications that help to address unhelpful gender stereotypes.
Icon’s head of change collective, Mat Crompton, said The Man Cave has unique insights into the behaviours and nuanced experiences of young men in Australia, a typically hard-to-reach audience.
"This partnership allows us to combine these insights with our expertise in behaviour change programs to create authentic campaigns that will resonate and engage young men," he said.
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