Icon Agency has launched a new brand platform, For people, with purpose, to coincide with its twentieth anniversary.
The philosophy encompasses the firm’s commitment to creating a positive impact on people’s lives in a socially and environmentally responsible way.
Co-founder and managing director, Joanne Painter, said: “We’ve always had a great focus on our people; by focussing on what we truly wanted to achieve for the business, our clients, and the remarkable people that make us, we’ve crystallised our core beliefs into four words: for people, with purpose.”
The brand platform was developed through a comprehensive review of the agency’s purpose and goals.
To undertake the research, Icon drew on the expertise of its own team, having previously designed brands for organisations like KMD Brands and JANA.
Joanne Painter said: “By turning our own brand and behaviour change methodologies inwards, and consulting widely with our team, we doubled down on our true calling – to make a positive impact on people’s lives, wherever they’re at on their journey, and to minimise harm to the planet.“
Co-founder Chris Dodds said: “We’re always looking for new technology that will improve the way we operate.
"AI tools, automation, and the Metaverse are rapidly evolving and it’s our responsibility to understand how we can harness these innovations to provide the best possible service for our clients.
“Ultimately, we want to give our people a platform to do their very best work.”
With nearly one hundred people across three cities, the firm remains proudly independent and family owned, led by its two original founders, Joanne Painter and Chris Dodds.
Joanne Painter said: “Independence is about more than ownership structure and shareholdings: it’s a state of mind that opens the agency to new possibilities and unshackles it from the constraints of larger companies.
“Icon’s longevity is testament to our integrated model and the appeal of indy agencies in the fast-changing Australian communications and advertising industries.
“We bring significant experience in solving complex communications problems, whilst also remaining agile and strongly connected with all our people.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.