Integral Ad Science (IAS), a global media measurement and optimisation platform, has rolled out ad measurement tools for YouTube Shorts, the short-form video experience for users to create and share short, catchy videos.
Through the Total Media Quality for YouTube product suite, IAS is now providing viewability and invalid traffic measurement for YouTube Shorts’ inventory so that advertisers can be assured that their ads are seen by real users.
YouTube Shorts now reaches 1.5 billion logged-in monthly users with 50 billion daily views.
Lisa Utzschneider, CEO of IAS, said YouTube Shorts is enormously popular with advertisers.
"We are pleased to broaden our work to provide this greater level of transparency,” she said.
“YouTube Shorts continues to grow quickly and globally, providing an incredible opportunity for our advertising partners.”
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