Integral Ad Science will now offer brand safety and suitability measurement to advertisers for YouTube Shorts inventory.
With Total Media Quality for YouTube, advertisers can view brand safety and suitability metrics for impressions served on YouTube Shorts, on top of viewability and invalid traffic measurement, globally across 30+ languages.
IAS also now offers an analytics dashboard for advertisers on YouTube to analyse brand safety and suitability trends with charts and create a custom suitability profile.
Lisa Utzschneider, CEO of IAS, said since IAS launched Total Media Quality for YouTube earlier this year, it has been able to provide new levels of insight into video content for advertisers through our advanced AI-driven technology and expanded reporting capabilities.
"With this expansion of our measurement capabilities on YouTube, we can bring marketers the most actionable data to maximise their safety on YouTube Shorts inventory - one of the fastest growing video formats in digital advertising," he said.
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