Media measurement platform Integral Ad Science (IAS) has expanded social optimisation for TikTok to include pre-bid video exclusion lists.
IAS said the expansion ensures advertisers can meet individual brand suitability and contextual requirements across their ad placements on TikTok.
“We are excited to expand our TikTok partnership with the global availability of Video Exclusion Lists, which will further drive performance for advertisers,” said Lisa Utzschneider, CEO of IAS.
“Utilising our technology, advertisers can reach TikTok’s rapidly growing audience while reducing waste and driving higher returns on their ad spend.”
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