Suzie Cardwell.
Nine’s chief data Officer Suzie Cardwell has been appointed chair of the IAB Australia Board.
REA Group's GM of audience and marketing Sarah Myers is deputy chair.
News Corp's GM of commercial data Dean La Rosa, Domain's acting CMO Heather McGovern and carsales' EGM of media Davor Vilusic are also joining the IAB Australia board.
Cardwell succeeds Vanya Mariani, who stepped down from the IAB Board following her departure from carsales.
As chair, Cardwell will work closely with IAB Australia CEO, Gai Le Roy, on several initiatives including ensuring responsible frameworks are in place to meet marketer, consumer and government expectations through 2025, while also exploring new market needs and dynamics.
The board will also focus on harmonising carbon emissions tracking for media buying and planning, evolving the digital ratings currency Ipsos iris, preparing for the next tranche of privacy reforms and providing education and guidance on AI developments impacting the digital advertising industry.
IAB CEO Gai Le Roy said she would like to thank Mariani for driving a vibrant and productive era of the IAB and being such a positive force in the industry.
"We are incredibly lucky to have Suzie, who is an incredibly admired and respected digital advertising leader, taking the chair role," she said.
"Her strategic smarts and market knowledge will be wonderfully complemented by Sarah’s knowledge of marketing and audience trends and needs.”
Cardwell said she is honoured to be appointed as the chair of the IAB Australia Board and excited to work with Le Roy and the Board to further the mission of IAB Australia.
"The IAB plays a vital role in fostering a thriving and sustainable digital advertising ecosystem in Australia," she said.
"We operate in a complex landscape. By continuing to work together, we can navigate the challenges and opportunities ahead. We can also ensure that the industry continues to grow and evolve in a way that benefits all stakeholders.”
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