The Interactive Advertising Bureau of Australia (IAB) has released draft standards for online advertising placements, following a six month review process.
The draft industry guidelines, called the Universal Advertising Package (UAP), now include standards for rich media as well as standard ad units.
The UAP was developed after a review process which involved consultation with publishers, media agencies, the Media Federation of Australia (MFA), and The Communications Council.
IAB Australia chief executive Paul Fisher said: "One of the IAB’s goals is to make interactive advertising a simpler and more attractive medium for agencies, advertisers and marketers alike.
"The new UAP aligns Australian with global standards and adds to the infrastructure required to sustain the continued double digit growth of the online display advertising industry."
The final guidelines will be published in quarter one of 2011.
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