IAB Australia has appointed News Corp's MD of digital revenue Cameron King as chair of its board, replacing outgoing chair Nicole Sheffield.
King will serve as chair until News Corp’s board chair tenure ends in September 2018.
Since joining News Corp Australia in 2008, King has worked in senior commercial positions, most recently being appointed MD, digital revenue in September 2017.
REA Group executive GM of media and content Libby Minogue has also been appointed to the newly created role of deputy chair.
"I'm looking forward to continuing Nicole's work in driving forward a number of important initiatives that impact IAB members, including measurement, standards and transparency, and working with Libby and the rest of the talented and supportive IAB Board," King says.
The position of deputy chair has been introduced to add additional depth to the board and to help manage increased IAB Council activity and output.
Minogue brings more than twenty years’ experience in the media and entertainment sector in Australia and the USA. Prior to joining the REA Group, she was national director of integration and content partnerships at MCN.
Both Minogue and King will work closely with CEO Vijay Solanki to continue to evolve online advertising.
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