The world premiere of “Addy Lala and the MOOD Tea Thieves” will be held at the Seymour Centre in Sydney on 5th December, hosted by IAB Australia and UnLtd.
It will tell the tale of a poor young media sales rep, Addy, struggling to meet targets. One day, Addy overhears a group of peers with a magic phrase that may just change his chances of success.
The production will have all the hallmarks of a classic pantomime with lush costumes and cameos from well-loved and known ad market celebrities as it takes a humorous look at the advertising industry and the themes of 2023.
All profits from the production will go to UnLtd to help young people in need. Chris Freel (CEO of UnLtd) and Gai Le Roy (CEO of IAB Australia) are behind the initiative and co-producers of the show.
Those interested in getting involved are encouraged to submit expressions of interest for a range of specialist roles including production manager, sound & musical director, costume designer and the lead role of Addy.
Tickets will go on sale in coming weeks.
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