B2B marketing consultancy I.M.A has been appointed brand marketing agency of record for Royal Wolf across Australia and New Zealand, following a competitive pitch.
I.M.A’s remit covers all strategy, creative development, website experience and social media, signage and sales tools. The scope also includes a brand refresh, led by I.M.A creative director Andrew Bex.
“The client emphasised the need to address a complex stakeholder set, ranging from large manufacturers and construction companies, small businesses and DIY enthusiasts to major events and mining, so it’s a genuine challenge that our team will excel at," I.M.A group account director Jake Cush said.
Royal Wolf GM marketing David Humphreys said I.M.A has a proven track record of success in the B2B, technical and industrial sectors, creating campaigns that focus on increasing brand awareness and driving lead generation for its clients.
"We can’t wait to launch our first campaign which will give us a competitive edge in today’s volatile and fast paced market and will underscore our position as the leading provider of container solutions; and at the same time highlighting our diverse product range and services to our customers," he said.
Appointment as Royal Wolf’s brand marketing agency of record comes on the back of recent business wins for I.M.A, including ELGAS, RFI Technology Solutions and DHI Seaport.
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