B2B marketing consultancy I.M.A has acquired independent business writing services agency Proof Communications.
The acquisition further deepens I.M.A’s strategic capability offering, integrating Proof’s 25 years of experience in writing, tender development, annual report proofreading and professional content.
Proof will retain its own brand in market but assume a co-branded position, with all staff and clients remaining with the expanded agency. The acquisition provides Proof clients with an end-to-end B2B marketing offering.
I.M.A COO Laura Tesluk said she is pleased to announce the deal with Proof.
“B2B clients are under more pressure than ever to grow – and fast - but growth doesn’t come from generic, AI-generated content. It comes from big ideas, clearly communicated, with a clear commercial purpose. That’s where Proof excels and why they’re such a powerful addition to our business," Tesluk said.
“There’s one thing on every client’s mind right now – growth. Proof’s expertise in award and tender writing speaks directly to that. They don’t just write; they help clients win.”
Proof Communications general manager Chrissy Crust said the business is super excited to start a new chapter with I.M.A.
"We're a great match and can now offer each other’s clients better services plus provide our team with some amazing new opportunities," Crust said.
“By joining forces, we are taking things to the next level and evolving the new combined agency for the future.”
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