Hyundai has launched its Take a Load Off campaign to support small and media enterprises (SMEs) through custom advertising packages.
Small business owners have been some of the worst affected by the economic and social impacts of the bushfires and worldwide pandemic.
Recognising the importance of supporting SMEs, Hyundai has teamed up with media agency Hearts & Science and Australia’s largest youth-focused publisher Pedestrian Group to launch its Take a Load Off campaign.
The competition will offer three winning businesses a bespoke advertising package valued at $52,000 each.
By sharing the advertising budget for its commercial van iLoad, Hyundai is offering small businesses the same opportunity to promote themselves during this difficult period.
The advertising pack will include a bespoke video piece and written editorial showcasing how the business is doing things differently, supported by a custom display package.
The campaign will be amplified via the Pedestrian Group network, social media and outreach efforts within Hyundai’s dealership networks.
“COVID-19 is having a major effect on all businesses, but particularly the small business owner-operated," Hyundai Motor Company Australia marketing director Kevin Goult says.
"We want to play our part in keeping the local businesses open and the wheels turning. The Hyundai iLoad is a popular vehicle for SMEs; we would like to see these small businesses get ‘back to normal - but better’, when we eventually come out of this pandemic.”
Advertising support will be especially valuable at a time when the Australian Securities and Investments Commission reported an 11.3% increase in the number of companies entering external administration compared to last year.
“We are excited to bring to life this campaign with Pedestrian Group, which will not only directly impact three small businesses that may have had it tough recently, but also put a spotlight on the importance of Australians supporting their amazing local businesses," Hearts & Science business director Gail Halbert says.
Entries for the Take a Load Off competition are open now until September 4.
Credits
Hyundai Australia
Helen Gilmartin - Product Portfolio Marketing Manager
Yoona Cho – Marketing Assistant
Hearts & Science
Ben Gibbs – Planning Director
Angela Nguyen – Planning Manager
Pedestrian Group
Pete Richardson - Head of NSW Direct & Openair Cinema Partnerships
Emma Jerogin - Advertising & Partnerships Manager
Shannon Donovan - Creative Projects Manager
Dana Fletcher - National Senior Strategy and Response Manager
Amy Ryan - Campaign Manager
Dan Goh - Designer
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