Australian influencer marketing agency Hypetap has launched Hypetap Intelligence.
Hypetap Intelligence provides clients with insights into the target audience, competitive landscape and the effectiveness of their influencer marketing campaigns.
By analysing a dataset of over 10 billion data points, Hypetap Intelligence offers businesses a deep understanding of consumer trends, how consumers think, feel and behave in regards to their brand when they are planning their activity - while also offering insight into campaign performance.
Clients already utilising Hypetap Intelligence include Woolworths Group, Kraft Heinz, Colgate Palmolive, Sanitarium, Life-Space Group, ENGIE, Dan Murphy’s and more.
Hypetap Intelligence will be led by Melissa Gray, the data science lead at Hypetap who reports into CTO Dhruv Singh.
It will be available to clients in APAC and EMEA.
Hypetap founder and CEO, Detch Singh, said after running in beta for some time, the company is thrilled to launch the culmination of years of research and development.
“We saw a distinct gap in the market for brands who want to make smarter, more impactful decisions when it comes to their Influencer Marketing. Our goal is to empower businesses with the intelligence they need to make informed decisions and gain a competitive advantage," said Singh.
Gray said Hypetap Intelligence goes beyond traditional metrics to provide brands with a deeper understanding of influencer effectiveness.
"By analysing billions of data points, we can help brands measure the relevance, context, and cut-through of their campaigns, ensuring they are resonating with their target audience and maximising their marketing investment to drive a commercial return," she said.
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