KitchenAid AUNZ has appointed independent full-service agency Hyland to develop the local creative, media and digital plans for its end-to-end campaigns, following a three-way pitch.
The brand is known for its kitchen and countertop products including blenders, toasters, mixers and other key appliances.
The agency will launch the creative for the Christmas period featuring the new KitchenAid Gelato Collection colour range.
The creative campaign will launch in November and is a celebration of Makers all over Australia as well as the new summer KitchenAid colour range.
“We are super pumped to be working with Rebecca, her team and the beautiful KitchenAid brand. They are very modern in their thinking around creating an end-to-end strategy to talk to consumers about the entire KitchenAid range," Hyland founder Virginia Hyland says.
"Hyland has built enormous equity over the years as a most trusted agency partner for our clients. We love working with clients who want to challenge the status quo and think about how to best impact every point of the purchase journey – media, creative, content and ecommerce."
Hyland added that the team was excited to work with KitchenAid to deliver better results and had engaged Havas as its partner to support the e-commerce elements of the business.
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