Hyland Media has bagged another $3 million bit of business, being announced as the media company behind jewellery group Thomas Sabo's first ever international TV campaign in its 30-year history in Australia and New Zealand.
The campaign will feature two TV ads, showcasing the brand's current autumn and winter collection.
The ads will be broadcast in prime-time and follow on from an international print campaign, and will be based off a short film by Ellen von Unwerth.
The short film will show-off the brand's Glam & Soul and Karma Beads ladies' collection featuring brand ambassador Georgia May Jagger, with Thomas Sabo promising the film will feature a "sensually-feminine" approach.
Thomas Sabo distributor DGA said in a statement that Hyland won the opportunity to be the media partner on the campaign as it "showed its incredible depth of knowledge" in developing a plan which would hit their key demographics across multiple screens.
While the work is worth $3 million, HM Communication Group principal Virginia Hyland, told AdNews there would be the option of residual work in 2015 depending on the success of the campaign.
The new business is the second $3 million work it has won in the space of a week, with it also pinching Travel Insurance Direct from Bohemia Group.
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