Independent brand and design agency Hulsbosch has launched a refreshed visual identity for management technology platform OmniStar.
Hulsbosch refreshed OmniStar’s visual identity and its three sub-brands, Grants, Ethics and Research, giving its own look and feel and differentiating it from parent company F1 Solutions.
Hulsbosch refined the masterbrand logo, developed sub-brand logos and created a comprehensive visual identity system that can be extended across the suite of brands.
The new identity has been implemented across OmniStar’s communication materials including brochures, PowerPoint templates, social media and the website, ensuring a consistent look and feel.
Since refreshing the visual identity, OmniStar has recorded a 98% increase in conversions, website engagement is up 32% and the number of calls, enquiries, demos and form submissions has risen by more than 180%.
Hulsbosch senior designer Helen Ferguson said the approach focused on creating a modern, vibrant identity that balances the technical strengths of OmniStar’s offering with the human element essential to its success.
"With a core idea of ‘Complex infinities, simplified’ we redefined key visual components such as colour, typography and layout, to establish a system that not only reflects OmniStar’s heritage of excellence, but also positions the brand for future growth and integration of new product offerings," Ferguson said.
OmniStar marketing coordinator Leticia Avelar said the refreshed identity by Hulsbosch has given a distinct and cohesive visual language that reinforces the brands dedication to best practices in Grants, Ethics, and Research administration.
"It sets our brand apart from competitors and positions us alongside leading B2B players in the market," Avelar said.
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