Allianz Australia has launched its new brand campaign, Behind you for what’s ahead, via independent agency Howatson+White.
It is the first work from the agency following its official launch in early March with Allianz as its foundation client.
The work is a local build on Allianz’s global brand refresh which showcases the insurer’s global purpose – ‘we secure your future’; and will be driven by a new visual identity.
“Behind you for what’s ahead tells our customers who we are and what we stand for, and gives customers a reason to choose Allianz," Allianz Australia, chief general manager consumer Michael Winter says.
"We know that especially in times of uncertainty, people seek stability and trust, and insurance plays a key role in providing that confidence. We aim to secure our customers future, so they can have confidence in tomorrow.”
Allianz Australia is the first Allianz business to take the refreshed brand to market, making Australia the flagship for the new Allianz brand globally.
“As our industry continues to navigate change, evolving to meet our customers’ needs, and ensure trust, is pivotal," Allianz Australia, general manager marketing Sophie Finn says.
"Today, we are proud to be elevating the Allianz brand, and launching our new future-fit positioning and experience. Through our new look and feel we aim to deepen our emotional connection with consumers, excite our customers, and most importantly, demonstrate to Australians there is a genuine choice when it comes to insurance.”
Howatson+White CEO and founder Chris Howatson says the new campaign focuses on life’s every day, real and raw moments; and celebrates the courageous choices Australians make to determine their future, in seemingly small but significant ways.
“What a privilege it is to work with the Allianz team," Howatson says.
"This new brand work is significant in establishing a long and distinctive idea for Allianz, designed to work as powerfully internally as it will externally.”
Howatson+White chief creative officer and founder Ant White says the campaign celebrates the smaller life moments where people choose their own future.
"To choose is to provoke every Australian to reconsider their insurance, but also what’s important to their everyday lives – choose to always say goodnight, take on the Australian road trip, open up to friends, or to let your home be lived in," White says.
"To determine our own future is something we all control and something Allianz values.”
The Behind you for what’s ahead campaign launched on 9 May 2021.
It is supported across an integrated mix of broadcast (TVC, cinema and YouTube), digital, radio, print, and outdoor media planned and bought by Allianz’s media partner, Spark Foundry.
Credits
Client: Allianz Australia
Brand & Advertising team
Sophie Finn
Gemma Cadwallader
Rebekah Riding
Paris Beckefeld
Agency: Howatson+White
Media Agency: Spark Foundry
Production Company: Revolver/Will O’Rourke
Director: Dani Pearce
Managing Director/Executive Producer: Michael Ritchie
Executive Producer/Partner: Pip Smart
Producer: Sarah Nichols
Director of Photography: Ari Wegner
Post Production: Arc Edit
Executive Producer: Dan Fry
Editor: Pete Sciberras
Post Production: Heckler
Executive Producer: Bonnie Law
Colourist: Olivier Fontenay
Flame Artist: Brad Smith
IO & Grade Assist: Maud Chaupis
Music and Sound Post Production: Sonar
Composers: Jackson Milas and Antony Partos
Executive Producer: Sophie Haydon
Sound Designer: Timothy Bridge
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