Business management platform MYOB has appointed Howatson+Company creative lead for brand advertising across Australia and New Zealand.
Howatson+Company was appointed after a competitive market tender, run by Belinda Watson, head of design, agency and brand at MYOB.
MYOB works with several external agencies, as well as an in-house agency. Howatson+Company's remit spans strategy and creative for internal and external audiences across Australia and New Zealand.
Watson said: “Howatson+Company understood our strategy and the direction of the business. It was clear they took the time to really listen to our challenges and have applied critical strategic thinking and creativity to position MYOB for success.”
Rebecca Robertson, managing partner at Howatson+Company, said: “MYOB is a household name with a proven history of helping Australian and New Zealand businesses succeed. We are thrilled to partner with MYOB to help support them in their next stage of growth. The MYOB team acted with such openness and integrity during the pitch process, we can’t wait to bring our shared vision to life.”
The MYOB appointment of Howatson+Company is effective immediately.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.