Australian department store Myer has appointed Howatson+Company lead creative and production agency following a market evaluation.
This marks the conclusion of partnerships with incumbents Clemenger BBDO, which has held the account for 15 years, and Hogarth.
Howatson+Company was chosen for its strategic excellence, creative innovation, and forward-thinking operating model, the brand said.
Myer chief marketing officer Clarabella Burley said Howatson+Company demonstrated an unparalleled understanding of the business and the broader retail environment.
"Their creative platform and operating model will position Myer for future growth and create a competitive edge in how we interact with customers. We are thrilled to welcome them as our creative and production partner," Burley said.
“We would like to express our sincere gratitude to Clemenger BBDO and Hogarth for their invaluable contributions to Myer’s brand and culture over the years. Their teams have played an important role in shaping Myer’s commercial performance, and we thank them for their dedication and expertise."
Howatson+Company founder and CEO Chris Howatson said there are few brands as iconic in the national psyche, and few company leadership teams with a clarity of strategy and energy for impact as Myer.
"It’s an incredible privilege to be welcomed into the Myer business, and we look forward to contributing with equal passion and impact," Howatson said.
The transition to Howatson+Company will take effect immediately, with the agency scaling operations over the coming months.
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