oOh!media’s innovation offering oOh! Studio created and installed a high impact special build for Pump’s range of flavoured sparkling water.
Transforming a site along Auckland's Queen Street, oOh! created an oversized Pumped Sparkling water bottle to generate awareness of the sparkling product range.
The special build process involved installing a perspex box, filling it with water, installing lights and pumping air through it to give the water a sparkling effect.
The build:
oOh!'s Context Effect study showed that audiences are more likely to engage and remember special build out-of-home advertising in a positive way; a 16% greater emotional intensity, 17% greater memory coding and 32% greater engagement when it comes to special builds. This means that audiences are more likely to engage and remember special build advertising in a positive way.
oOh! head of sales Ben Gibb: “We’re delighted to bring this concept to life with Pump. We really wanted to create an immersive experience for passers-by, so we are happy with how it turned out. All parties worked above and beyond to get this live and the result is fantastic.”
Pump brand manager Kristin Paddy: “We are excited to bring the new range of Pumped Sparkling water to life in such an engaging and clever way through this innovative special build by oOh!”
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