Everyone knows that the skills you need to make it in advertising these days, whether that's as a client, a suit or a creative, are rapidly changing.
To address the change in the industry, Macleay College has changed the way it approaches the education it provides students looking to get into advertising. At the opposite end of the spectrum ADMA has introduced its IQ education programme for people already in the industry looking to upskill.
This year it introduced its first Bachelor of Advertising and Media in both Sydney and Melbourne. It adds to the existing one-year diploma that it has always offered.
It was developed in consultation with industry leaders to make sure grads will be job ready from day one when they finish the course and step into the working world. It's thought that feedback from the industry has been that when grads of media or communications courses turn up for work they are highly educated, smart and enthusiastic but don't have the right skillset to actually get going in a real role.
Ian Thomson, head of advertising and media at Macleay says: “The advertising industry is going through a dynamic and exciting period of change, where there are fantastic opportunities for young people with an innovative approach to solving problems that are coupled with digital production skills.”
The two year course combines units in marketing and media, creative and digital with management and production skills and is skewed towards industry-based skills that will be genuinely useful in the workplace .
Thomson adds: “Macleay’s unique focus on industry based learning; featuring lectures who are working in the industry; student’s working on live agency briefs; and the compulsory internship program, aim to prime the next generation of advertising and media professionals to be strategic thinkers with a multi-disciplinary skill-set.”
The course kicks off this week with the first students set to graduate in 2018.
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