Dulux Group has named independent agency Hotglue as its Australian digital and content partner, after a competitive pitch.
Hotglue will lead the brand’s always-on strategy and creative content development across digital and social media. Hotglue’s team has expanded to 50 staff in recent months off the back of continued client wins and growth.
Therese Winterburn, markets manager, Dulux: “We were really impressed with the ideas that came through from the team at Hotglue in the pitch process.
"They demonstrated a good understanding of the Dulux brand, the paint category and how to effectively develop rich content, particularly for the social media space.
“We are excited about bringing Hotglue into our agency network as a digital and content partner and look forward to seeing the ideas to life”
Nick Smith, co-founder, Hotglue: “It’s a real honour to be appointed to the Dulux business, after a competitive pitch process.
"The Dulux brand is synonymous with quality, and to have the opportunity to build on this quality through all aspects of digital marketing is very exciting and a testament to our team’s growing expertise in the creative content production and digital media space.”
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