Hostplus
One of Australia's largest superannuation funds Hostplus has appointed BRX (owed by Big Red Communications) as its creative agency, AdNews can reveal.
Incumbent Ogilvy Melbourne has worked on the account for about seven years, after winning the last pitch in 2017.
Prior Hardwire Agency Melbourne worked on the account.
According to data released by prudential regulator APRA Hostplus spent $12.5 million on advertising in the year to June 2023.
Initiative is the media agency of record for ISF, including Hostplus.
Umberto Mecchi is the brand's chief member officer and has run the marketing department since 2022.
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