Credit: Laura Chouette via Unsplash
Strategic influencer agency Hoozu has selected Fabulate as its preferred technology partner.
Hoozu will now move to Fabulate integrating the platform across its Discovery, Outreach, Workflow, Analytic and SparQ AI tools.
Hoozu founder and director Nathan Ruff said at its core, Hoozu provides strategic valued service by understanding client objectives.
“We reviewed a wide range of platforms that could meet the needs of both our clients and talent, and found that Fabulate offers the key functionality we were looking for—particularly in leveraging AI for brand safety and campaign reporting," Ruff said.
"Integrating Fabulate into our business has reduced manual admin, allowing our team to focus more on strategic servicing and delivering greater value to our clients.”
Fabulate CEO Toby Kennett said the agency is thrilled to be welcoming Hoozu as a partner.
“The decision to select Fabulate as their technology provider is a testament to the market-leading tools we’ve built to empower the influencer and creator economy," Kennett said.
"We’ve always believed in working alongside agencies — not just as a platform, but as a true partner to help elevate campaign execution through smarter automation, better data, and AI-powered insights.
"We are proud to help build Australia’s $900m creator economy through the use of world-class technology to scale their operations.”
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