Renata Freund.
Market research and behavioural science agency, Honeycomb Strategy, has rolled out a new-look brand identity.
The refreshed brand, developed in-house and in partnership with Canyon, includes an updated logo and brand solution, featuring a refreshed pink colour palette and modern font and brand appearance.
This is the first brand refresh for Honeycomb Strategy since its 2016 inception.
Honeycomb Strategy founder, Renata Freund, said the refreshed brand identity isn’t about a change in who the company is; it’s about more clearly reflecting the way it has always worked.
“We’ve always focused on uncovering solutions to help real problems, whether it’s helping brands achieve product-market fit, refining their go-to-market strategies or building stronger brand connections, our focus is on helping clients refine strategies to solve complex challenges, engage customers and drive measurable outcomes," she said.
"This brand evolution simply ensures our clients see that approach reflected in every interaction with us.”
The brand refresh announcement kicks off a busy year for Honeycomb Strategy, with new senior hires set to be announced in the coming weeks.
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