Australian marketing technology company Genero has named Jess Lake senior client director in AUNZ.
Lake has previously worked at Network Ten as a business manager and at News Corp Australia as the head of network partnerships. Her most recent position was solution design director at Hogarth.
Lake's hire follows the recent addition of Chris Dodson, who previously led marketing efforts at Google and YouTube, and Chloe Lane, who joined last year as MD of global client solutions.
Dodson said Lake understands the challenges that marketers face today.
"She brings both strategic and practical expertise in brand building and AI-powered content creation that will be a huge asset to our local and global clients,” he said.
Lake said joining Genero is an exciting opportunity to be part of a company that truly understands the importance of flexibility in creative partnerships.
“I’m looking forward to working with the talented team here and helping our clients achieve lasting impact," she said.
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