Creative communications agency History Will Be Kind (HWBK) has appointed Bella Rousis as strategy director and Georgie Wilson as account director.
Combining experience across creative and content strategy, CX, and brand, Rousis will bolster the agency’s strategic integrated services as well as working across the broader Deepend Group. She joins from B.B.E Creative/HERO as content director, where she worked across clients including Mastercard, Dulux Group and Pernod Ricard.
Wilson joins from MHP Mischief in London, the largest full-service independent PR consultancy in the UK. She brings corporate and consumer experience to the agency, having worked with the likes of Samsung, LinkedIn and Barclays. Alongside supporting the development of HWBK’s purpose offering, Wilson will head up accounts including Etihad Airways, Google Chromebook and McGrath Foundation.
E-J Granleese, founder and managing partner of HWBK, said: “As an agency, we’re always looking ahead to meet the changing needs of our clients.
“Now more, than ever, strategic cross-channel thinking that is rooted in purpose is the key to unlocking history-making work. We’re excited to welcome both Bella and Georgie into the team as we continue to develop our offering for both our portfolio of established clients and future partners.”
HWBK has recently welcomed a number of new client wins and re-appointments, including PetSure, ChristchurchNZ, Etihad Airways, Sydney Airport Authority and Little Moons.
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