hipages Group has appointed We Are Different top manage creative campaigns and media relations.
Nick Ellery, hipages Group, vice president of Marketing, said: “Our technologies are transforming the tradie industry, and we’re growing quickly. We have a robust strategy in place to educate tradies on our value across all of our brands and further accelerate our growth.
"Our partnership with Different plays a significant role in achieving our ambition.They are a determined and bold PR agency that understands our business. Together, we’re engaging tradie business decision makers and creatively sharing our story to attract new audiences.”
Different is managing creative campaigns and media relations across all of hipages Group’s solutions which also includes NZ’s online marketplace, Builderscrack and SaaS platform, Tradiecore, designed to take the burden out of business admin for tradies.
Founder and director of We Are Different, Stuart Terry, said: “hipages Group is a dream client for Different – a disruptive Aussie start-up that’s since listed on the ASX and cemented its commitment to transforming the home improvement industry.
"We’re energised by the team’s passion for creativity and belief in the power of PR. The team has approached the relationship like a true client-agency partnership and we’re excited to be doing things differently together.”
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