Energy retailer Simply Energy has appointed independent agency HERO creative agency following a competitive pitch.
HERO will now be responsible for Simply Energy’s creative and strategy for brand, customer acquisition and customer marketing.
“We were looking for a full service agency who could deliver across our entire suite of integrated creative and comms requirements, to communicate the next evolution of Simply Energy in this new sustainability-led energy world," says Penny Maher, Simply Energy GM marketing and digital experience.
"HERO presented a compelling strategy to grow our customer base while retaining those we already have, and continuing to demonstrate the sustainability and value we are known for. We are excited by the creative performance marketing capabilities HERO can now bring to Simply Energy.”
Ben Lilley, owner and Creative Chairman of HERO, says he couldn’t be more thrilled and honoured to be partnering with Simply Energy and ENGIE in this vital next stage of their brand and business transformation.
"It’s an interesting and exciting time for the energy sector, and we’re looking forward to turning the brand into a hero for Australians looking for a great value and sustainable energy retailer," he says.
Tallon Mason-Kaine, HERO's head of strategy, says cost of living and sustainability are increasingly at the forefront of people’s minds.
"People want brands they can trust are doing good for the environment, but also need to pay their bills at the end of the day. We’re looking forward to helping Simply Energy continue to deliver both value and sustainability to its customers," says Mason-Kaine.
HERO’s appointment comes on the back of a number of high profile campaign launches for the agency this year, including Toyota GR Corolla, Maybelline New York, Mastercard Australian Open and Calbee Harvest Snaps.
“We’re excited to be able to now help Simply Energy unleash its creative potential on the Australian energy market," said Mason-Kaine.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.