Circles.Life, one of Asia’s leading digital telcos, has appointed independent agency HERO to evolve the brand in the Australian market.
The competitive pitch was an integrated response and saw HERO agency win the regional and local remit to define global brand strategy and creative platform.
Ajay Sampath, global head of brand marketing, Circles.Life: “We were looking for a best-in-class agency that could offer a wealth of experience in brand strategy and creative services and help to grow our brand in the Australian market.
"We were really impressed with the level of knowledge and creative experience HERO had and we are excited to partner with them for our next chapter.”
Roshni Hegerman, managing director, HERO: “We are excited to partner with Cirlces.Life to rapidly grow their brand in the Australian market, off the back of the company’s vast success across Asia.
"We’re looking forward to bringing our unmatched expertise in the brand and creative landscape to Circles.Life; to help propel them into the local Australian market and be a part of their growth trajectory into the future.”
Circles.Life revolutionised the telco landscape in Singapore when it launched in 2016, achieving the highest net promoter score and a record high market share for a digital telco.
It is now wants to replicate the success in Australia where it runs on the Optus Mobile Network, with 4G Plus coverage
available to 97.3% of the Australian population and 3G coverage to 98.5% of the population.
The Circles.Life appointment caps off a number of recent high-profile new business wins for HERO, including Henkel, Toyota, Microsoft, Maybelline New York and v2food.
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