Independent agency HERO Brisbane has appointed Bec McCall as group creative director.
With more than 15 years experience, McCall will creatively and strategically support HERO’s national client portfolio, supporting its offices in Melbourne, Sydney and Brisbane.
“I'm thrilled to be teaming up with Bec again—she has an incredible talent for cultivating a fun, energetic, and inclusive culture. With her creative leadership, collaborations with our national team of HEROES, and our affiliation with McCann to tap into global strategic insights, we're poised to be the surprise package in the Brisbane agency scene," HERO Brisbane general manager Sarah Deery said.
"Clients are looking for more innovative agency thinking and models and that’s exactly what HERO is set up to deliver.”
McCall said bad ads are ineffective ads. It's about finding the right way in so that audiences actually want to listen.
"HERO is known for pushing boundaries and creating meaningful work. In the short time I've been here, I've had so many exciting conversations and experienced true collaboration within the network.
"We have a great bunch of people so I know we’re going to have some fun while we're at it!"
HERO founder and creative chairman Ben Lilley said McCall's a brilliant addition to the agency's national creative team.
"She brings that rare combination of strategic creative smarts, paired with an authentic conceptual aesthetic and a sharp eye for design. She’s also just awesome fun to have around. We couldn’t be more excited to welcome Bec to HERO," he said.
McCall joins HERO after a stint at Clemenger BBDO and more than eight years at RUMBLE Strategic Creative. She's worked with clients such as Tourism & Events Queensland, RSPCA, Farmland Foods, University of Queensland, Flight Centre, BaskinRobbins, and Allianz.
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