Independent agency HERO has expanded its Sydney planning team, with Lu Vardy joining as executive planning director.
With almost three decades of brand experience across a range of agency and client side strategic roles, Vardy will support HERO’s national client portfolio across its three offices in Melbourne, Sydney and Brisbane.
“Lu’s remarkable ability to navigate complex business landscapes make her a true business partner to our clients. She excels in solving holistic business and marketing challenges, ensuring our strategies are not only effective but transformative. Lu's collaborative approach will elevate our capabilities, powering creativity and delivering on our integrated promise," HERO managing director Souad Saied said.
Bringing a wealth of experience from the likes of GPYR, Dig, BMF, and client side roles, Vardy has driven strategy for brands such as PlayStation, Voyages Tourism, Revlon, Berlei, Deakin University, Australian Pork, Audible, Virgin Mobile and TfNSW.
From working on Al Gore’s Climate Reality Project and the UN, Vardy’s experience is rooted in large scale behaviour change campaigns.
Vardy said the unmissable creative energy, and an agency-wide commitment to creative excellence is why she joined HERO.
"There is no shortage of opportunities to deliver impactful and insightful strategies for our clients that ‘turn their brands into Heroes’, a vision the whole team is behind," she said.
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